Black or Gold or White Blue TikTok Remember when the internet went absolutely nuts on the colour of a dress? The dress was blue and black. The original viral poster, Caitlin McNeill, later said it was a black and blue dress Black and blue, or white and gold? 'The dress' turns 10 years old The Dress That Broke the Internet turns 10! How a simple optical illusion divided the world and the mind boggling tricks that have baffled us ever since Daily Mail Online Ten years ago, a photo of a dress posted on Tumblr sparked a massive debate: was it blue and black or white and gold? Millions argued online, and even celebrities joined in.