This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see OYSHO Women's Designer Dresses Sale Size XS Dress ZALANDO.IE The Internet Gone Mad: Stop talking about white and gold dress. Now. New oysho wrap dressSold Size: large for 27$ The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example