The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Any suggestions for groomsmen attire with rose gold? The Science Behind the Dress Illusion Eyepic Eye Care 11 Gold Evening Dresses That'll Make You Look Like a Million Bucks Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian